Chapter 3 – planning business messages

I don’t think it’s possible to overestimate the importance of planning – not only for writing, but for any project. So I liked the chapter’s emphasis on that part of the process and how to divide the time on the project. I had never heard the term ‘media rich’ and appreciated the insight that media choice has strategic implications in a communication and shouldn’t just be what’s easiest for the sender.


1 thought on “Chapter 3 – planning business messages

  1. Yes, I found the specific designation of time interesting as well. Half the time planning, one-quarter of the time writing, and half the time completing. I would almost say to add more time to the completing part. Too many well-written messages suffer for lack of adequate proofing.

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